Earth Hour Live

Tonight, millions of people are joining together, and turning off their lights to help make a difference and raise awareness about the issue of global warming. See how the world is taking part, with these live news feeds and images from participating cities. Don't forget to share your Earth Hour moments too. Remember - turn off your lights!

Wednesday, March 19, 2008

Cool t-shirts help cool the planet

Earth Hour t-shirts on sale today

28 February 2008: What better way to cool the earth than to wear a really cool t-shirt? Due to popular demand WWF-Australia has released its Earth Hour t-shirt to celebrate the campaign that urges people to switch off lights and non-essential appliances for one hour between 8pm and 9pm on March 29 all around the world.

Funds raised from the tee sales will enable WWF to continue its work conserving the world’s unique plants and animals and their habitats, by tackling the threat of climate change. The sleek black, pure cotton t-shirt flaunts the Earth Hour ‘60’ logo and features the iconic WWF panda bear logo on the front. ‘See your world in a whole new light,’ Earth Hour’s date and the web address, ‘’ appear on the back of the shirt. The slim fit t-shirts are available in cap sleeve style for women and loose sleeve style for men in a variety of sizes.

Last year, Earth Hour had the support of many fashion designers including Ksubi who created their own Earth Hour tee design. This year, Earth Hour has the added support of many more successful Australian designers including MYER’s Josh Goot, and Melbourne- based, Yeojin Bae and Gorman, who are well known for their sustainable fashion garments. The t-shirt is available for purchase online at for AUD$29.95 including GST. An additional AUD$20 will be added to all international purchases to cover postage and handling.

Earth Hour is one of the best known climate change brands around the globe. Now everyone can show their commitment to reducing greenhouse gas emissions by slipping on the ‘coolest’ t-shirt of the season. For more information on Earth Hour, to pledge your support or find out how you can get Earth Hour happening in your city, go to

Images of Jackie O, Cate Blanchett, Wolfmother lead singer Andrew Stockdale, Sharni Vinson, Parramatta Eels players, Manly Sea Eagles players, Ben Lee (standing with PM Kevin Rudd) and Hyundai A-League players in Earth Hour t-shirts available upon request.

For more information contact:
Kath Eggleston, WWF-Australia Press Office
T: +61 2 8202 1294 / 0408 408 562

About WWF
WWF-Australia is part of the WWF International Network, the world's largest and most experienced independent conservation organisation. It has close to five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. This is achieved by working on the ground with local communities, and in partnership with government and industry, using the best possible science to advocate change and effective conservation policy.

Leo Burnett Sydney
Award winning agency, Leo Burnett is WWF's partner in the Earth Hour initiative. The agency, in collaboration with WWF, has created the Earth Hour identity and logo and a dedicated holistic communications campaign, designed to harness the power of TV, radio, print and interactive.

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