58 per cent of Aussie adults participate in Earth Hour

Sydney, March 30, 2008: Millions of Australian residents joined Earth Hour last night, Saturday March 29 between 8.00 and 9.00pm by flicking the switch, turning appliances off stand-by and enjoying an hour of quiet darkness, according to AMR Interactive.

Research consultants AMR Interactive interviewed thousands of Australian adults living in each capital city to see how Australians celebrated Earth Hour.

The polling showed that 58 per cent of Australian adults in capital cities took part in the lights off campaign that started in Sydney last year and this year went global with more than 370 cities, towns and council areas taking part.

The research showed that respondents participated in Earth Hour in a number of ways including turning off the lights at home (56%), turning off some household appliances (46%), and taking the mobile phone off charger off standby (37%).

"The overwhelming support for Earth Hour from Australians across the country has amazed us and shows the willingness of both business and individuals to start cutting emissions," said WWF-Australia Earth Hour Director, Andy Ridley.

"The polling only targeted people over 18 years of age and, given the popularity of Earth Hour among kids, the actual number of participants is likely to be much higher."

Earth Hour was initiated by WWF-Australia and started in 2007. It is now an international event, with more than 370 cities, towns and councils across the world taking part. Kicking off in Christchurch, New Zealand, Earth Hour rolled through 14 time zones, wrapping up in San Francisco, USA at 3.00pm EDT Australian time, Sunday March 29 2008.

Key achievements of Earth Hour 2008 in Australia

• More than 370 cities, towns and communities took part


• All Australian capital cities participated in Earth Hour


• 94 percent of the top 100 ASX companies supported Earth Hour


• 100% of top property companies support which include: Lend Lease, Mirvac, Colliers, Investa, Multiplex, CBRE, AMP, Knight Sinclair and Westfield.


• Top 5 Australian banks support which include: St George, Westpac, Commonwealth, National Australia Bank and ANZ.

Key achievements of Earth Hour 2008 internationally

• 26 international Earth Hour flagship cities in 10 countries across the globe.


• 370 supporting cities around the world (please see attached list) makes it the largest voluntary power down event in history.


• Support from significant international landmarks which include: Seoul Tower the tallest building in Northeast Asia, Casey Station Antarctica, Niagara Falls, Americas infamous jail Alcatraz, Prince Charles; Gloucestershire residence, Highgrove House.

"By Earth Hour 2009, on March 28 we expect more Australians will have incorporated simple energy efficient solutions into their homes and workplace. Its important we keep the momentum going for a greener and sustainable future." Mr Ridley said.

AMR Interactive report (220kb, pdf)

For more information about Earth Hour:
Kath Eggleston, WWF-Australia Press Office
T: +61 2 8202 1294 / 0408 408 562 E: keggleston@wwf.org.au

About Earth Hour

On March 31 2007, for one hour, Sydney made a powerful statement about the greatest contributor to global warming – coal- fired electricity – by turning off its lights. Over 2.2 million Sydney residents and over 2,100 businesses turned off their lights, leading to a 10.2% energy reduction across the city. What began as one city taking a stand against global warming caught the attention of the world. In 2008, 24 global cities will participate in Earth Hour at 8pm on March 29. Earth Hour is the highlight of a major campaign to encourage businesses, communities and individuals to take the simple steps needed to cut their emissions on an ongoing basis. It is about simple changes that will collectively make a difference – from businesses turning off their lights when their offices are empty, to households turning off appliances rather than leaving them on standby.

About WWF

WWF-Australia is part of the WWF International Network, the world's largest and most experienced independent conservation organisation. It has close to five million supporters and a global network active in more than 100 countries. WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. This is achieved by working on the ground with local communities, and in partnership with government and industry, using the best possible science to advocate change and effective conservation policy.

About AMR Interactive

AMR Interactive is a research consultancy that brings innovation, integration and insight to drive business success. AMR Interactive has operated in Australia for more than twenty years, offering a full range of research services to business and government. From advertising effectiveness and brand equity studies through to corporate reputation, customer satisfaction, concept testing and pricing AMR Interactive offers a complete research consultancy service. Our mission is to drive our clients' success with the best people, products & processes.

Leo Burnett Sydney

Award winning agency, Leo Burnett is WWF's partner in the Earth Hour initiative. The agency, in collaboration with WWF, has created the Earth Hour identity and logo and a dedicated holistic communications campaign, designed to harness the power of TV, radio, print and interactive.

Sydney celebrates Earth Hour

Frequent flashes of far-off lightning lit the clouds as Sydney's skyline went dark at 8 pm. A few drops of rain didn't deter the crowd gathered at Mrs Macquarie's Chair.



Sydney Tower was one of the first to turn off, quickly followed by other buildings in the CBD. A big cheer erupted from the crowd at Mrs Macquarie's Chair when the Harbour Bridge and Opera House finally switched off their lights, leaving Sydney's skyline impressively dark.



At the candlelit official launch ceremony, Sydney's Lord Mayor Clover Moore, Australian Environment Minister Peter Garrett, WWF Youth Ambassador Parrys Raine and WWF CEO Greg Bourne spoke about the importance of Earth Hour in raising awareness of climate change. Australian singer-songwriter Pete Murray also gave an amazing acoustic performance with the city skyline as backdrop.

Sydneysiders gather to watch the lights turn off

Anticipation could be used to describe the mood here in Sydney. In a few moments we will see Sydney turn off its lights. There are many boats gathered in the harbour and countless numbers of families picnicing on the harbour side ready to become part of Earth Hour 2008.

50 stars shine bright in support of Earth Hour

17 March 2008 - SYDNEY: Stars will shine brightly at 8pm on March 29, 2008 both in the sky and through an impressive line-up of celebrity star power coming together to support Earth Hour. Australia’s biggest climate change initiative, Earth Hour, is now a global event, and will take place across 24 international cities this year.

Australian and international personalities from all walks of life will be switching off their lights for an hour in the hope of raising awareness to reduce greenhouse gas emissions and become more energy efficient.

“Celebrities can carry a message to a mass audience. Earth Hour’s message is that everyone needs to take responsibility to address climate change. So whether you are Silverchair, an accountant, a father, a politician, or a CEO, Earth Hour is something you can take part in. There are some amazing people supporting Earth Hour and its heart-warming to have support from all corners of the globe,” said Andy Ridley, Earth Hour Director.

Cathy Freeman features in an Earth Hour Community Service Announcement for TV and is joined by some of Australia’s most recognisable icons in supporting Earth Hour’s mission. Australian and international musicians, actors, media personalities, fashion designers and sporting figures are pledging their commitment to this campaign. The supporters represent a list of Australia’s ‘who’s who,’ featuring over 50 personalities, including:

Musicians

• Australian rock bands and musical artists Silverchair, Jimmy Barnes, Rolf Harris, Missy Higgins, Kate Cebrano, Natalie Imbruglia, Pete Murray, the Veronicas, Hanson, Katie Noonan, Ben Lee, Tex Perkins, Vanessa Amorosi and Nelly Furtado.

Actors / Directors

• Hugh Jackman, Abbie Cornish, Deborah-Lee Furness and Isabel Lucas and artistic director, Michael Kantor, Malthouse Theatre in Melbourne.

Media personalities

• Tracey Spicer, David Whitehill, Chris Bath and Andrew G.

Chefs

• World-renowned chefs Luke Mangan, Kylie Kwong and Simon Bryant, Head Chef, Hilton. Adam D’Sylva, Head Chef of Pearl Restaurant and The Age Good Food Guide Young Chef of the Year.

Fashion Industry

• Fashion label Mad Cortez and Australian designers Josh Goot, Marnie Skillings, Bowie and Yeojin Bae.

Sport

• Stirling Mortlock, Australian Rugby Union player; Shane Wakelin, Collingwood football player; Allana Slater, hailed as Australia's most successful female gymnast (dual Olympian and Commonwealth Games champion); Brent Staker, West Coast Eagles player; Carrie Graf, head coach of the Canberra TransACT Capitals Women's Basketball Team; NRL teams including the Brisbane Broncos and the Newcastle Knights, and A-League soccer teams the Central Coast Mariners, Perth Glory, Melbourne Victory, Queensland Roar and Sydney FC.

Radio Personalities

• Sydney - Marty Sheargold, Fifi Box and Paul Murray (The Shebang Brekkie Host); Wil Anderson and Anthony Lehmo (Wil & Lehmo Drive Show Host). 2DAY FM - Chris Page, Kate Macm Tim Lee (Hot 30 host), Carla ‘Biggzy’ Bignasca (Hot 30 host) and Geoff Field (Kyle & Jackie O newsreader)
• Melbourne 3MMM - Pete Helliar, Myf Warhurst and Richard Marsland (Brekkie Show). Fox Fm - Matt Tilley.
• Perth 92.9 - Em Rusciano and Wippa aka Michael Wipfli (Brekkie Host), and Ellie Mobbs.
• Brisbane 4MMM - Greg ‘Marto’ Martin Greg ‘Sully’ Sullivan, Ian Skippen and Sami Lukis (The Cage Brekkie Show). Brisbane B105 – Labrat, Camilla and Stav (Brekkie Host).
• Adelaide 5MMM - Ali Carle (4MMM Brekkie Host) and Matt O'Reilly (Afternoons Announcer). SAFM - Rabbit and Alexis Savidis.
• Perth (Mix FM) - Dean ‘Clairsy’ Clairs, Nat Foster and Shane McFarlane (The Big Couch Brekkie); Anne Marie Pring-Coupe and Ian Blackley (Workday Announcer). 92.9FM - -Em Rusciano, Wippa aka Michael Wipfli and Ellie Mobbs.

“We are amazed by the support Earth Hour is receiving from individuals across the globe, and want to encourage all members of the community to get involved in Earth Hour. Supporters are pivotal in spreading the word and engaging the community with the simple idea of turning off their lights. Climate change is an issue which affects all of us so we need to come together to meet this challenge,” said Ridley.

Jimmy Barnes, singer and Earth Hour supporter said:
"I see Earth Hour as the first step in a long journey. That step is always the hardest to take, but once we get moving, the momentum created by the hopes of the world will drive us to take giant leaps in the name of mankind. Take that step together and we will make the difference it is never too late to change for the better.”

Kate Mac, Afternoon Presenter on 2DayFM/Rate the Hits National Countdown and Earth Hour supporter said:
"This is the world we are leaving behind for our children, grand children, great grand children. There is simply no excuse for complacency when it comes to the future generations who will inherit this planet, and have no say at this stage about what action we take. It’s imperative we keep reminding people about the risks of climate change. Most people are aware it’s happening, but the remainder ignores the consequences and becomes complacent when it comes to reducing carbon emissions in day to day life. Earth Hour shows us the simple steps we can take in our everyday lives and helps us to make a difference together."

To sign up to Earth Hour visit www.earthhour.org

For more information or press photos please contact:

Kath Eggleston
WWF-Australia
T: +61 2 8202 1294
M: 0408 408 562
keggleston@wwf.org.au

Grant Griglak
WWF-Australia
T: + 61 2 8202 1264
M: 0488 225 904
ggriglak@wwf.org.au

About Earth Hour
On March 31 2007, for one hour, Sydney made a powerful statement about the greatest contributor to global warming – coal- fired electricity – by turning off its lights. Over 2.2 million Sydney residents and over 2,100 businesses turned off their lights, leading to a 10.2% energy reduction across the city. What began as one city taking a stand against global warming caught the attention of the world. In 2008, 24 global cities will participate in Earth Hour at 8pm on March 29. Earth Hour is the highlight of a major campaign to encourage businesses, communities and individuals to take the simple steps needed to cut their emissions on an ongoing basis. It is about simple changes that will collectively make a difference – from businesses turning off their lights when their offices are empty, to households turning off appliances rather than leaving them on standby.

About WWF
WWF-Australia is part of the WWF International Network, the world's largest and most experienced independent conservation organization. It has close to five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. This is achieved by working on the ground with local communities, and in partnership with government and industry, using the best possible science to advocate change and effective conservation policy.

Cool t-shirts help cool the planet

Earth Hour t-shirts on sale today

28 February 2008: What better way to cool the earth than to wear a really cool t-shirt? Due to popular demand WWF-Australia has released its Earth Hour t-shirt to celebrate the campaign that urges people to switch off lights and non-essential appliances for one hour between 8pm and 9pm on March 29 all around the world.

Funds raised from the tee sales will enable WWF to continue its work conserving the world’s unique plants and animals and their habitats, by tackling the threat of climate change. The sleek black, pure cotton t-shirt flaunts the Earth Hour ‘60’ logo and features the iconic WWF panda bear logo on the front. ‘See your world in a whole new light,’ Earth Hour’s date and the web address, ‘www.earthhour.org’ appear on the back of the shirt. The slim fit t-shirts are available in cap sleeve style for women and loose sleeve style for men in a variety of sizes.

Last year, Earth Hour had the support of many fashion designers including Ksubi who created their own Earth Hour tee design. This year, Earth Hour has the added support of many more successful Australian designers including MYER’s Josh Goot, and Melbourne- based, Yeojin Bae and Gorman, who are well known for their sustainable fashion garments. The t-shirt is available for purchase online at www.earthhour.org/tshirt for AUD$29.95 including GST. An additional AUD$20 will be added to all international purchases to cover postage and handling.

Earth Hour is one of the best known climate change brands around the globe. Now everyone can show their commitment to reducing greenhouse gas emissions by slipping on the ‘coolest’ t-shirt of the season. For more information on Earth Hour, to pledge your support or find out how you can get Earth Hour happening in your city, go to www.earthhour.org

Images of Jackie O, Cate Blanchett, Wolfmother lead singer Andrew Stockdale, Sharni Vinson, Parramatta Eels players, Manly Sea Eagles players, Ben Lee (standing with PM Kevin Rudd) and Hyundai A-League players in Earth Hour t-shirts available upon request.

For more information contact:
Kath Eggleston, WWF-Australia Press Office
T: +61 2 8202 1294 / 0408 408 562
E: keggleston@wwf.org.au

About WWF
WWF-Australia is part of the WWF International Network, the world's largest and most experienced independent conservation organisation. It has close to five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. This is achieved by working on the ground with local communities, and in partnership with government and industry, using the best possible science to advocate change and effective conservation policy.

Leo Burnett Sydney
Award winning agency, Leo Burnett is WWF's partner in the Earth Hour initiative. The agency, in collaboration with WWF, has created the Earth Hour identity and logo and a dedicated holistic communications campaign, designed to harness the power of TV, radio, print and interactive.

Every Australian capital commits to Earth Hour

March 19 2008: All major cities in Australia are now officially signed up to Earth Hour, with Hobart and Darwin the latest additions to the list.

As Earth Hour’s giant light-bulb hot air balloon takes flight and begins its journey over Australia today, momentum continues to build across the nationally and globally for the largest voluntary power down event in history.

Millions of Australians and tens of millions of people across the world will switch off their lights on 8pm on March 29, to make a global stand against climate change.

Kicking off in Suva, Fiji, Earth Hour will roll through 14 time zones, wrapping up in San Francisco, USA. To date, 24 cities around the globe have been designated by World Wildlife Fund as official Earth Hour flagship cities, from Melbourne to Manila and Brisbane to Bangkok, via Chicago, Copenhagen, Tel Aviv and Toronto. Hundreds of supporter cities in numerous countries will also participate.

Globally significant landmarks continue to sign-up to switch off their lights including the Australian Antarctica base station Casey, Niagara Falls, one of the seven wonders of the world and America’s infamous jail Alcatraz. In the UK, Brighton Pier to Highgrove House - Prince Charles' Gloucestershire residence - to the Spinnaker Tower in Portsmouth, lights will go dark.

“The ground swell behind Earth Hour has been overwhelming and it‘s set to get stronger as the March 29 gets closer. Here in Australia, hundreds of councils and over 88 per cent of the nation’s top 100 ASX listed companies are on board, with these figures set to grow in the lead up to Earth Hour.

“Despite its success, Earth Hour Australia is running on the support and commitment of volunteers, community groups and the services of large corporations, for which we are extremely grateful. However we need to continue the momentum”, said Greg Bourne, CEO WWF-Australia.

Despite being an Australian initiative, Canada is leading the way of in peoples participation in the event with more than 20,000 people, 1,000 businesses and 50 cities signed-up so far, with the USA closely behind and Australia third on the list. In a world first, all city buildings in Toronto CBD area including the CN Tower the world’s tallest building in the North America and City Hall, who be hosting a free concert on the night with singer Nelly Furtado, will turn off their lights. Major corporations including Walmart have pledge their national support.

“Australians like to be winners, so the nation must ‘rally the troops’ to establish itself as a leader on climate change”, said Bourne.

The balloon is on loan to Earth Hour from AGL, which has invested over $2 billion to deliver renewable energy sources to help secure Australia’s energy future

Footage is available from Channel Nine News.

High resolution images are available for editorial use only.

For images or more information contact:
Charlotte Greig, WWF-Australia M: 0404 111 919
E:cgreig@wwf.org.au

About Earth Hour
On March 31 2007, for one hour, Sydney made a powerful statement about the greatest contributor to global warming – coal- fired electricity – by turning off its lights. Over 2.2 million Sydney residents and over 2,100 businesses turned off their lights, leading to a 10.2% energy reduction across the city. What began as one city taking a stand against global warming caught the attention of the world. In 2008, 24 global cities will participate in Earth Hour at 8pm on March 29. Earth Hour is the highlight of a major campaign to encourage businesses, communities and individuals to take the simple steps needed to cut their emissions on an ongoing basis. It is about simple changes that will collectively make a difference – from businesses turning off their lights when their offices are empty, to households turning off appliances rather than leaving them on standby.

About WWF
WWF-Australia is part of the WWF International Network, the world's largest and most experienced independent conservation organisation. It has close to five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. This is achieved by working on the ground with local communities, and in partnership with government and industry, using the best possible science to advocate change and effective conservation policy.

About AGL
AGL is one of Australia's leading integrated energy companies. Drawing on 170 years of experience, it includes retail and merchant energy businesses, power generation assets and an upstream gas portfolio. AGL has Australia's largest retail energy and dual fuel customer base. This includes customers supplied with gas and electricity through AGL's joint venture partnership with ActewAGL. AGL has a diverse power generation portfolio including base, peaking and intermediate generation plants, spread across traditional thermal generation as well as renewable sources including hydro, wind, landfill gas and biomass. One of Australia’s largest renewable energy producers, AGL is looking to further expand this position by exploring a suite of low emission and renewable energy generation development opportunities.

National update

Nationally, Earth Hour has been gaining momentum since its debut in Sydney in March 2007. Perhaps due to its symbolic and practical nature, the idea has taken a firm hold and become a part of the nation's agenda in fighting the forces of global warming and climate change. Australian’s support of Earth Hour sends a bold statement to the rest of the world that every bit helps, and the world has since taken heed. The Australian Government this week announced its formal participation in the campaign.

"Australians understand that we all need to take responsibility to tackle climate change," said Senator Penny Wong, who believes strongly in the cause.

" We want to see as many Australian families as possible getting involved and taking the opportunity to take ongoing action to cut energy waste, cut greenhouse emissions and save on energy bills," said Senator Peter Garrett.

The Earth Hour movement has clearly not only become a part of the national agenda, but a passionate part of what it means to be a dutiful Australian. Even the commercial sectors of major Australian business have jumped on board – with three quarters of the top 100 ASX list companies agreeing to switch off their lights for Earth Hour.

“We are seeing a sustainability revolution taking place with companies both large and small beginning to address climate change, and show leadership in dealing with this critical challenge,” said Andy Ridley, Earth Hour’s Executive Director.

“If Australia's commercial sector turned off lights when buildings weren't in use and combined this action with other energy efficient technologies they could reduce lighting emissions by 70 per cent, saving 10 million tonnes of green gas emissions annually."

While many cities and businesses have taken up the challenge, so too have a number of Australian personalities including Cate Blanchett, Nicole Kidman, Ben Lee and more. Olympic gold-medalist Cathy Freeman has taken her support of the cause to the next level by featuring in a national Earth Hour ad campaign.

"Cathy Freeman's ability to capture the public's imagination is unparalleled. She embodies the spirit behind Earth Hour--that everyone has a part to play," said Andy Ridley, executive director of Earth Hour.

Freeman enjoyed taking part in the campaign and did it the best way she knew how--fast. She was challenged to turn off as many lights as possible in an hour, and succeeded with an impressive 6,399. Her support, along with others, has helped to propel the movement onto the global scene.

To view the ad, go to http://www.youtube.com/watch?v=ZRMYeOVn8ew

Cathy Freeman to feature in Earth Hour campaign

Racing through Sydney, Freeman turns out the lights in support of Earth Hour

March 11 2008: Australian Olympic gold medalist Cathy Freeman will feature in a new television Community Service Announcement to support the global WWF-Earth Hour climate change campaign.

The CSA shows Cathy Freeman racing through the streets of Sydney switching off as many lights as she can in 60 minutes. Landmarks such as the Sydney Opera House, the Harbour Bridge, and well- recognised pubs, restaurants and hotels around the city are seen going dark.

“Cathy Freeman’s ability to capture the public’s imagination is unparalleled. She captured the spirit behind Earth Hour – that everyone has a part to play,” said Andy Ridley, WWF’s Executive Director of Earth Hour.

“We wanted to find a way of illustrating how much of a contribution one person could make. Despite a massive storm on the night Cathy managed to turn off 6,399 lights in one hour,” said Ridley.

The advert was developed by Stephen Coll and Nils Eberhardt at the Sydney advertising agency Leo Burnett, who worked in conjunction with the production company Caravan Pictures which is owned and operated by brother sister team Ben and Emma Lawrence.

“We only had one person in mind from the beginning - Olympic Gold Medallist Cathy Freeman. We presented her with a unique challenge - how many lights in Sydney could she turn off in one hour? She accepted immediately. Cathy was fantastic to work with. The Earth Hour cause is very close to her heart and she generously gave her time,” said Leo Burnett’s writer Stephen Coll.

In a hectic two weeks, the production team performed a minor miracle, recruiting a small army of volunteer cameramen and producers, and securing access to premises throughout the CBD including the Opera House and Harbour Bridge. Dozens of Sydneysiders volunteered their premises for the cause, with the City of Sydney assisting with filming permits.

For more information on Earth Hour, to pledge your support or find out how you can get Earth Hour happening in your city, go to www.earthhour.org

To view the Earth Hour CSA featuring Cathy Freeman go to: ftp://EHconfidential:quiet1@203.28.166.111/

For still images from the CSA or to interview Andy Ridley contact:
Kath Eggleston, WWF-Australia Press Office
T: +61 2 8202 1294 / 0408 408 562 E: keggleston@wwf.org.au

About Earth Hour
On March 31 2007, for one hour, Sydney made a powerful statement about the greatest contributor to global warming – coal- fired electricity – by turning off its lights. Over 2.2 million Sydney residents and over 2,100 businesses turned off their lights, leading to a 10.2% energy reduction across the city. What began as one city taking a stand against global warming caught the
attention of the world. In 2008, 24 global cities will participate in Earth Hour at 8pm on March 29. Earth Hour is the highlight of a major campaign to encourage businesses, communities and individuals to take the simple steps needed to cut their emissions on an ongoing basis. It is about simple changes that will collectively make a difference – from businesses turning off their lights when their offices are empty, to households turning off appliances rather than leaving them on standby.

About WWF
WWF-Australia is part of the WWF International Network, the world's largest and most experienced independent conservation organisation. It has close to five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. This is achieved by working on the ground with local communities, and in partnership with government and industry, using the best possible science to advocate change and effective conservation policy.

Kyoto ratification in force as corporates gather for Earth Hour

March 11, 2008: Speaking at a breakfast attended by over 200 of Australia’s business leaders - including The Hon. Morris Iemma, Premier of NSW and Clover Moore MP, Lord Mayor of Sydney - Andy Ridley, Executive Director Earth Hour today announced that over 5,000 businesses have signed up to switch off for Earth Hour.

Today’s show of business support for the WWF-led Earth Hour campaign comes as Australia's involvement in the Kyoto Protocol comes into force.

“We are seeing a sustainability revolution taking place with companies both large and small beginning to address climate change, and show leadership in dealing with this critical challenge,” said Ridley.

Corporate Australia is showing breakthrough commitment to Earth Hour, with more than three quarters of the top 100 ASX companies agreeing to switch off their lights and more companies set to join the movement before the March 29 deadline.

Speaking on the Kyoto ratification, Greg Bourne, CEO, WWF-Australia said, "Kyoto is only the first step. We now need to consider our commitments beyond Kyoto which expires in 2012. Earth Hour is designed to provide governments with a mandate to make the necessary decisions at the Copenhagen Climate Conference in 2009 to protect the future of the planet. “Earth Hour’s strength lies in individuals taking action. The support of each individual within every business in Australia, and the combined difference they will make as part of a huge environmental movement is critical."

An example of one individual taking action is Cathy Freeman. In an upcoming television Community Service Announcement, the Australian Olympic gold medalist, demonstrates the difference an individual can make, by racing through the city streets and switching off as many lights as she can in 60 minutes.

“Cathy managed to turn off 6,399 lights in one hour, which is an amazing achievement, but reinforces the idea that each and every person has a part to play and can make a difference,” said Ridley.

Today’s corporate gathering follows the recent Federal Government announcement that it will support Earth Hour. All levels of government - Federal, State and Local - are now officially backing the climate change initiative, joining thousands of individuals who have already pledged support.

Earth Hour is just the first step in educating staff about the easy and cost effective ways of embracing green policies in the workplace. If Australia’s commercial sector turned off lights when buildings weren’t in use and combined this action with other energy efficient technologies they could reduce lighting emissions by up to 70 per cent, saving around 10 million tonnes of green gas emissions annually.

For more information on Earth Hour, or for a full list of businesses that are taking part in Earth Hour 2008, go to www.earthhour.org

Companies that have committed to Earth Hour include:
AGL, ANZ Banking Group Limited, Babcock & Brown Environmental Investments Limited, Centennial Coal Company Limited, Coca-Cola Amatil Limited, Coca-Cola Australia, David Jones Limited, Energy Australia, Fairfax Media, The GPT Group, Hewlett-Packard Australia, HSBC Bank Australia Limited, IAG, InterContinental Hotel, Jones Lang LaSalle, Leo Burnett, Mirvac, McDonalds Australia, Origin Energy, Perpetual Limited, PricewaterhouseCoopers, Queen B, Star City Casino, Stockland, Sydney Harbour Foreshore Authority, UBS, Veda Advantage, Woodhead and Zerofootprint Australia.


For more information contact:
Kath Eggleston, WWF-Australia Press Office
T: +61 2 8202 1294 / 0408 408 562
E: keggleston@wwf.org.au

About Earth Hour
On March 31 2007, for one hour, Sydney made a powerful statement about the greatest contributor to global warming – coal-fired electricity – by turning off its lights. Over 2.2 million Sydney residents and over 2,100 businesses turned off their lights, leading to a 10.2% energy reduction across the city. What began as one city taking a stand against global warming caught the attention of the world. In 2008, 24 global cities will participate in Earth Hour at 8pm on March 29. Earth Hour is the highlight of a major campaign to encourage businesses, communities and individuals to take the simple steps needed to cut their emissions on an ongoing basis. It is about simple changes that will collectively make a difference – from businesses turning off their lights when their offices are empty, to households turning off appliances rather than leaving them on standby.

About WWF
WWF-Australia is part of the WWF International Network, the world's largest and most experienced independent conservation organisation. It has close to five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. This is achieved by working on the ground with local communities, and in partnership with government and industry, using the best possible science to advocate change and effective conservation policy.

Leo Burnett Sydney
Award winning agency, Leo Burnett is WWF's partner in the Earth Hour initiative. The agency, in collaboration with WWF, has created the Earth Hour identity and logo and a dedicated holistic communications campaign, designed to harness the power of TV, radio, print and interactive.

Kylie Kwong celebrates a sustainable Chinese New Year

Sydney, Australia: In preparation for Chinese New Year, Earth Hour ambassador Kylie Kwong has found 10 ways to save electricity in her kitchen.

Earth Hour ambassador, 2008 Chinese New Year Festival Ambassador and leading Sydney chef, Kylie Kwong has identified the kitchen as one of the biggest energy guzzling rooms within the home and therefore, a major contributor to greenhouse gas emissions.

“Chinese New Year is a time for families to celebrate with delicious food symbolising prosperity for the coming year. This year, the Year of the Rat, is also an opportunity for us to make a few changes in our lives to live a more environmentally friendly life,” said Kylie.

Kylie is a keen environmentalist and serves only organic and biodynamic produce in her restaurant, Billy Kwong, in Sydney.

The average Australian home produces about half a tonne of greenhouse gas each year from energy used for cooking, according to the Australia Government’s Greenhouse Office.

Kylie’s 10 tips for an energy smart kitchen:

1. Choose a fridge or freezer that’s the right size for you – they operate more efficiently when filled to the correct capacity
2. Keep the fridge temperature between 3 and 40C and the freezer between -15 and -180C
3. To save water in the kitchen, wash vegetables in a small amount of water in sink, rather than under a running tap
4. Avoid using in-sink garbage disposal units – compost instead
5. Avoid gas flames spilling up the sides of pots – turn the burner down to keep flames on the bottom
6. Thaw food in the fresh food compartment of the fridge before cooking
7. If cooking in the oven, avoid opening the door unnecessarily and consider cooking several things at once
8. Make sure your fridge rubber seals are effective by placing a piece of paper in the door and checking if it is held firmly
9. Fan forced ovens generate up to 35 per cent less greenhouse gas emissions than conventional ovens, and more items can be cooked at the same time as the heat is more evenly distributed
10. A family fridge with an extra star on its rating label cuts greenhouse gas emissions by more than 100 kilograms each year. Over its lifetime it will save $200 in running costs
    

Kylie Kwong is getting ready to celebrate her second Earth Hour by holding a candlelit dinner for patrons at Billy Kwong restaurant.

Earth Hour began in Sydney last year and inspired over 2.2 million Sydneysiders and over 2,200 businesses to switch off their lights, highlighting the need to reduce greenhouse gas emissions.

“We want all members of Australia’s Chinese community to get involved in Earth Hour. Climate change is an issue which affects all of us so we need to come together to meet this challenge,” said Andy Ridley, Earth Hour Director.

To sign up to Earth Hour visit www.earthhour.org

For more information contact:
Kath Eggleston, WWF-Australia Press Office, +61 2 8202 1294 / 0408 408 562
keggleston@wwf.org.au

* A photograph of Kylie Kwong is available upon request.

Australia Day: Aussie icons support Earth Hour

Sydney, Australia: In the lead up to Australia Day, some of the nations best loved musicians
and actors have banded together to urge Australians to consider the impacts of climate
change on our natural icons such as Kakadu and the Great Barrier Reef, and to support
Earth Hour – Australia’s biggest climate change initiative.

Many of Australia’s most treasured natural icons are threatened by climate change and it is
important on this Australia Day to consider how people can protect our precious
environment, says WWF-Australia.

Earth Hour ambassadors Ben Lee, Isabel Lucas, Tex Perkins, Shane Wakelin and Brielle
Davis are some of the Aussie personalities who are supporting the campaign. Earth Hour
aims to encourage all Australians to turn off their lights for one hour on March 29, 2008 and
make a pledge to reduce their greenhouse gas emissions on an ongoing basis.

Earth Hour began in Sydney last year and inspired over 2.2 million Sydneysiders and over
2,100 businesses to switch off their lights, highlighting the need to reduce greenhouse gas
emissions.

“We want all members of the community – young and old – to get involved in Earth Hour.
Climate change is an issue which affects all of us so we need to come together to meet this
challenge,” said Andy Ridley, Earth Hour Director.

To sign up to Earth Hour visit www.earthhour.org

Ben Lee, singer/song writer and Earth Hour ambassador said:

"Australia is a wonderful country with a rich and complex heritage. I'm proud to be from a
country that is capable of looking at itself with insight, honesty and a sense of humour. For
this reason, Earth Hour has a uniquely Australian feel. It's about seeing a problem that needs
to be dealt with, and taking some simple and enjoyable steps, to begin getting our planet to a
better place."

Isabel Lucas, actress/environmental campaigner and Earth Hour ambassador said:

“Australia Day offers us a chance to reflect and appreciate how lucky we are to live here. I'm
proud to call myself Australian and to call a country home that has one of the most beautiful
environments I’ve seen. A generation ago people with concerns about the environment and
nature were often labelled greenies and radicals, today these issues are accepted by the
mainstream as essential to our survival, therefore supporting organisations like WWF is
really important.”

Brielle Davis, singer and Earth Hour ambassador said:

“Australia Day is a day when all Australians, irrespective of cultural, ethnic or religious
differences can come together and truly celebrate our good fortune. We live in a wonderful
country, however we must realise that if we are going to celebrate Australia Day, if we are
going to be proud to live in such a beautiful nation then we must do all that we can to
preserve it. With events like Earth Hour advancing I feel it is extremely important for people
to realise exactly what they can do to play their part.”

Shane Wakelin, AFL player and Earth Hour ambassador said:

"Australia Day is a celebration of what makes our great country so truly unique – barbeques,
beaches, beers and family. Let’s carry on this community spirit by coming together for Earth
Hour 2008, which presents a wonderful opportunity to influence attitudes on climate change
and the environment for many generations to come".

Tex Perkins singer/Aussie icon and Earth Hour ambassador said:

“Australia has the most unique environment of any country in the world. I’ve been around the
world and nowhere comes close to us for clean air, fresh water, beautiful beaches, cute
cuddly animals, and the most deadly spiders, snakes and sea creatures on the planet. Let’s
keep it that way this Australia Day.”




Images of Kakadu, the Great Barrier Reef and Earth Hour ambassadors are available
on request.

For more information contact:

Kath Eggleston, WWF-Australia Press Office, +61 2 8202 1294 / 0408 408 562 keggleston@wwf.org.au

The following cities will take part in Earth Hour 2008:
Copenhagen in Denmark, Aarhus in Denmark, Aalborg in Denmark, Odense in Denmark, Manila in the Philippines, Suva in Fiji, Chicago in the USA, Tel Aviv in Israel, Toronto in Canada, Portland in the USA, Christchurch in New Zealand, Adelaide, Melbourne, Canberra, Brisbane and Sydney.

Sydney - Welcome to Earth Hour 2008

Sydney is proud to participate in Earth Hour 2008, the global campaign to reduce greenhouse gas emissions. More details on Sydney involvement in this momentous event will be released soon. Please visit this page again to find out about the Earth Hour push to raise awareness about climate change.